Jacob and Roschen Sternberg with their children, ca. 1904. From left, Roschen, Max, Erich, Leo
(in chair), Alfred, Jacob, and Joseph. Bruno, another son, had died at the age of nine.
The Meyer Sternberg store in Aurich, 1923. Business began in the 1790's, sold in 1939
The Knurr building, modernized, in today’s downtown Aurich. Began in 1739; still operated by the
family when the last Knurr left Germany in 1939.
The Aurich synagogue, burned to the ground by Nazi hooligans during Kristallnacht in 1938.
Joseph Sternberg, age seventeen, was killed fighting on the Russian front as a volunteer for
Kaiser Wilhelm during World War I.
Nazis picketed the Knurr store in Aurich in 1933. The sign warns citizens against shopping at
Jewish-owned clothing stores
The Sternberg family, 1937. Top: Lea and Erich. Bottom: Insa, Josef, Hans
Erich Sternberg (circa 1960)
Goudchaux’s, ca. 1948, when Main Street was a brick road. Still visible are the former streetcar
tracks, from which the steel was removed and used as scrap metal for the war effort during World War II.
Erich Sternberg (second from left) and his brother Leo (far right) in Goudchaux’s men’s
department in 1936.
Depression-era letter from a New Orleans bank to Erich informing him it did not want his $5,000
in a savings account, 1936. Although not stated, the reason was that the bank would have to pay
1.5% interest on the money and no one was borrowing. Prime was 2.5%. Years later, Whitney Bank
offered to buy this letter for its historic collection.
Original agreement between Erich Sternberg, and Bernie Goudchaux, 1936: $6 a week for use of
alterations department, $4 a week for his share of the night watchmen, $6 a week for advertising
and window displays, $7.80 a week for delivery, $15 a week for the credit manager, and a pro-rated
cost for Workman’s Compensation, with an understanding that, if all went well, he would buy the
Lea and Erich check on the construction of a parking lot adjacent to Goudchaux’s on Main Street,
July 1942. The surface was gravel until after the war. It was the first retail parking lot in Baton Rouge.
Flyer announcing CORE’s local selective-buying campaign, 1961.
KKK flyer distributed after some business leaders published a newspaper ad calling for the
acceptance of school desegregation, 1965.
Hans and Josef Sternberg, Goudchaux's, 1983
Nearly a dozen remodels and expansions brought the Main Street Goudchaux’s store to over 300,000
square feet. The building still stands.
Recognized by Ripley’s Believe It or Not in 1986, Goudchaux’s/Maison Blanche, with a total length
of 971 feet, was the longest building in the world built as a department store.
A life-size Mr. Bingle stands with Santa.
Construction of the Maison Blanche department store on Canal Street in New Orleans, 1907. At the
time, it was the tallest building in the city.
James Rice, illustrator of A Cajun Night Before Christmas, prepared this for a Maison
Blanche Christmas catalog cover. (c. 1988)
Rendering of Goudchaux’s Main Street, Baton Rouge, as envisioned by A. Hays Town, Architect.
Baton Rouge Symphony at Carnegie Hall, 1988.
Goudchaux's and Maison Blanche logos, 1935-2002
Newspaper ad announcing Maison Blanche’s incursion into Florida in 1987.
One of Holly Clegg's 3 cookbooks written for Goudchaux's and Maison Blanche. Her first,
From A Louisiana Kitchen, sold 40,000 copies.